Ethos, Environment & Responsibility
A Summer Essentials label
CONSCIOUSLY CREATING BEAUTIFUL PIECES THAT TRANSCEND SEASONS
Pete Pareo is a sustainable label with a focus on contemporary design. Inspired by travel, art and nature while harnessing simplicity. We strive to elevate timeless staples, consciously creating beautiful pieces that transcend seasons and stand the test of time.
Born on the Australian coastline and a lifetime lived by the ocean, Pete is influenced by the joys of Summer and travel. Looking to the past for inspiration and to the future for innovation, we provide essential wardrobe options that keep your skin protected while enjoying those long Summer days by the sea.
Sustainable responsibility
Our mission is to create sustainable, yet thoughtfully designed pieces. Each Pete product is created with the lightest possible environmental footprint. For us, it is paramount that we are a brand with a business-wide focus on sustainable practices. We strive to distance ourselves from trends and seasons, with a focus on buying less but buying better. Creating classic, high quality pieces that can be worn different ways. Providing endless opportunities for styling and functionality.
Embracing a unified wardrobe
Gender neutral mindset
We believe in a unified wardrobe and create our collections with a gender neutral mindset. Inclusivity is a must as couples embrace a unified wardrobe. Our unisex designs and relaxed fit suit diverse body types, combining inclusivity with sustainability.
Our Ethos
Pete is passionate about...
01. QUALITY OVER QUANTITY
We use organic, ethically sourced materials to ensure our products are manufactured with integrity, purpose and care. We are committed to producing smaller quantities to meet market demand, without overproducing and carefully choose organic materials where possible.
02. SUSTAINABILITY
We choose a digital printing technique as it uses far less water, waste and chemicals than conventional screen-printing and other print techniques. For all Australian orders we use Australian Post, who offset their carbon emissions, making domestic shipping 100% carbon neutral.
