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Stories of the Mediterranean, cut for today.

Born on the Australian coastline and shaped by summers spent across the Mediterranean, Pete draws from the locals, the fishermen in faded linen, the trattoria tables worn smooth by salt and espresso, the voices that carry late into the night. These are the stories that guide us.

We create pieces that feel as though they’ve always belonged. Universal, functional, and designed to be lived in. Clothes with the grit of the pier, the ease of the coast, and the elegance of a long lunch that drifts into evening.

Every collection is inspired by travel, friendship, and the quiet details of places that stay with you. The morning catch laid out on ice, an old man’s card game beneath the awning and espresso cups stacked high on the bar. We build from these fragments, looking back for inspiration and forward for innovation.

Our pieces are not about fleeting trends. They are about continuity. Staples that protect your skin under the sun and that age with character. Sustainable, considered, and cut to transcend seasons, Pete Pareo designs are made to stand the test of time.

Made for those who live in saltwater, who pack light, who carry stories home from every coastline.

Sustainable responsibility

Our mission is to create sustainable, yet thoughtfully designed pieces. Each Pete product is created with the lightest possible environmental footprint. For us, it is paramount that we are a brand with a business-wide focus on sustainable practices. We strive to distance ourselves from trends and seasons, with a focus on buying less but buying better. Creating classic, high quality pieces that can be worn different ways. Providing endless opportunities for styling and functionality.

Embracing a unified wardrobe

Gender neutral mindset

We believe in a unified wardrobe and create our collections with a gender neutral mindset. Inclusivity is a must as couples embrace a unified wardrobe. Our unisex designs and relaxed fit suit diverse body types, combining inclusivity with sustainability.

01. QUALITY OVER QUANTITY

We use organic, ethically sourced materials to ensure our products are manufactured with integrity, purpose and care. We are committed to producing smaller quantities to meet market demand, without overproducing and carefully choose organic materials where possible.

02. SUSTAINABILITY

We choose a digital printing technique as it uses far less water, waste and chemicals than conventional screen-printing and other print techniques.

Friends of Pete

SIGNUP TO RECEIVE 15% OFF YOUR FIRST ORDER

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